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Posts Tagged NPD

Procurement in New Product Development: Ensuring Profit from Innovation

Procurement in New Product Development: Ensuring Profit from Innovation

Product innovation is a team sport. Product strategists dream up products that meet unmet needs and capture the customer’s imagination. Engineers translate product concepts into deliverable products that meet customer requirements with high quality. Marketing and sales persuade customers, generating demand for a new product. In short, the entire product development team pulls together to meet product launch targets. However,

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