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Posts Tagged beergame

Bullwhips and Beer: Why Supply Chain Management is so Difficult

Bullwhips and Beer: Why Supply Chain Management is so Difficult

Written by Michael Bean on Mar 10, 2006 The basic concept behind supply chain management is simple: customers order products from you; you keep track of what you’re selling, and you order enough raw materials from your suppliers to meet your customers’ demand. So why is it that, in a recent article, the Economist claimed that, “Managing a supply chain

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Supply Chain Management: Beergame

Supply Chain Management: Beergame

Introduction The beergame is a role-play supply chain simulation that lets students experience typical supply chain problems. In the beergame students enact a four stage supply chain. The task is to produce and deliver units of beer: the factory produces and the other three stages deliver the beer units until it reaches the customer at the downstream end of the

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